Sunday, March 2, 2014

When Tiny is Really Huge

Sometimes, a very tiny thing is actually quite large.  Powerful.  Eye-grabbing.

It's a tough act to pull off, but Lady Bugs and Wild Mushrooms in the forest 
manage it with a classy aplomb that I envy.

My Iphone Case, "Hello Hello".

What's all this tiny talk about?
I'm taking another Lilla Rogers class online - this time it is called Assignment Boot Camp.

All of us who have taken her previous two classes have an edge, because we've already had truck loads of information about the Surface Design Market shoveled into our psyche.

And one of those things is this:  
When you submit your artwork to a company you are simply dying to be with,  
a very good test is to shrink your submission to about the size of a postage stamp. 
Leave the room and then come back and see it grabs you.
If it reads at postage stamp size, you've cleared the first hurdle.

Sounds simple, but with all the 10 million other industry secrets that Lilla has tossed our way, it gets hard to remember.  Especially when you are in creative throes.

For our first assignment, Lilla teased us with a mini-brief.
Draw Cuckoo Clocks.
Lots and lots of them.

For a solid week, cuckoo clocks poured into our online classroom.
Some clocks looked like engineering marvels, with stag heads on top, woodmen and their wives standing on a deck in the middle, and the utterly necessary cuckoo bird screaming from the loft doorway.  It was amazing.

 I started to wonder how on earth something as detailed as a traditional Cuckoo Clock could be translated into a powerful, instant-read icon.
For the Market, remember.  For the broad Masses, you know?

Then Lilla pulled one of her famous tricks.
Take all those very detailed drawings that we had made for a week
and arrange them on an Iphone case.

You know how big/small an Iphone is, right??

She said we didn't REALLY have to put our presentation on an Iphone template, but it would be just fine if we did.  By the time the deadline arrived, I had decided not to - I couldn't choose from the icons I had and didn't want to ditch any of them.  

On Tuesday of last week, Lilla presented to the world the gallery of submissions.  And most of them were on Iphone templates...

We had been drilled to the wall with Lilla's lesson about the importance of a tiny read.
And I won't forget it again.

If you want to have access to over 400 artist's interpretations of Cuckoo Clocks, with quick links to their studios and websites, Lilla Rogers and Beth Kempton have made the class gallery accessible to the public - an amazing gift, both to us and to the public.

Here is the link:  Boot Camp February Gallery

Go take a look - I'm on Page 7!

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